The Road Traveled

Steve McChesney here with a quick backstory for you.

A lot of people have asked why I created the Copywriting Made Easy eBook… What’s the story behind all this hard work and dedication?

Of course, I’m all about helping you get great results with your sales copywriting. That’s my #1 goal!

But my commitment and dedication to help you get more clicks, sales, and subscribers and avoid wasting time creating sales copy that doesn’t convert goes deeper than that… much deeper!

So I wanted to share with you the story behind how the eBook came about so you can understand the reason I do what I do and why I care so much about your sales copywriting success.

The eBook Copywriting Made Easy is a condensed excerpt from my best selling book, Rearranging Change: How You Market to an Ever-Changing World.

This is the story that led up to that book:

I have done, and accomplished, many things in my life. But none of them have fulfilled my biggest desire.

I was a man trying to figure out how to succeed in life. Trying to take the easiest way. Going after every shinny object that the internet threw out there, or every new hot MLM opportunity.

I really wanted to find the right business that would finally give me personal and financial success so I wouldn’t have to keep working for someone else and creating wealth for them.

I have a good education and have been in sales for over forty years. I successfully studied copywriting and became a member of the AWAI Circle of Success. A prestigious copywriting distinction.

But, I was missing something…

I wanted to be able to have financial freedom and work at a career that I enjoyed and not always be working paycheck to paycheck.

The thing is, I had shinny object syndrome. I spent money I couldn’t afford to buy the dream that was promised but never delivered.

To make things worse, I felt terrible because the more that I would fail, the more that I would turn to drinking to drown the feeling. I felt even worse about the situation because I was slowly destroying my family life. I felt like a real failure and that nobody understood what I was going through.

The problem grew bigger when I ran out of money. I could no longer borrow from Peter to pay Paul.

I had to fully realize that drinking was becoming a BIG part of my problem. Which meant I had to get help.

I started going to AA. I learned how not to drink. I don’t tell you this because I want pity or to promote Alcoholics Anonymous. I’m telling you because of what I was able to do after throwing away that destructive crutch!

I also had to file for bankruptcy which made me feel even worse. It forced me to look at my finances differently.

Then, as if by chance, something amazing happened…

I began getting clear on what I needed to focus on! It was now crystal clear to me how I could apply what I already knew, and how I could learn even more through teaching.

I also learned that the next shinny thing was actually a roadblock. You need to focus on one thing at a time.

I went to work for a large seminar company and began teaching Copywriting Bootcamps to business’s around the country. I learned firsthand the similarities and difficulties many companies faced. I started taking notes and formulating how to best serve them.

That’s when I realized that the secret was education and massive action. My plan was to start creating content.

As a result I looked at the successful people in my industry and watched what they were doing. I started applying what they did and still do.

I started writing my book, Rearranging Change: How You Market to an Ever-Changing World.

But I didn’t stop there. I found the people who could help me to publish and launch it. I listened to them and modeled what they showed me. As was promised, I then became an International best seller.

I also created online courses that would help further advance those who chose to follow me.

Suddenly, I was becoming more known.

After that, I made a commitment to over deliver and help others on their journey.

But there was still a problem…

I still had to build an audience. I had to learn how to build traffic.

Again, I went to the experts. Sometimes it’s not the ‘how’ it’s the ‘who’.

One of the things I did was create a podcast. I chose to call it “Rearranging Change Podcast” based on the title of the book.
I thought if I could create something that would make it possible to share marketing tips with others, I’d reach more people. I was right!

After the success of the book launch and going live on all of the podcast platforms, I am continuing to build that audience.

That is why I made the Copywriting Made Easy eBook available as a free download. It has enabled me to meet and interact with more people just like you!

As a result of all this I was able to achieve the following:

* The book is a best seller.
* The audiobook is done and available.
* The podcast is up and running.
* The PR and Media is in motion.
* Four online courses are up and live.
* The Facebook Group is very active

I now not only work for myself and on my own business, I’ve also been able to spend more time with my family. I can’t express the amount of gratitude I have that they stuck with me. I can now run the entire business from home, or anywhere I have a computer and internet connection.

And in the end, all of this means is that I’m now able to serve others, like you. That is what true success is really all about!

So, that’s the story behind the Copywriting Made Easy eBook :-)

And as you can see, what I do and why I care about you and your results goes way deeper than just “sales copywriting.”

Click here if you would like your free copy of the Copywriting Made Easy eBook